What is My Home Worth?

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When you're looking for a partner to help you negotiate the complexities of selling a home or condo in any of the following areas: Camdenton, Lake Ozark, Sunrise Beach, Osage Beach, Four Seasons or Porto Cima, Seal The Deal Team is your one stop shop! The experience, dedication and strong communication you'll receive here will help ensure the successful and profitable sale of your home:

1. The Local Advantage - Take advantage of a broad spectrum of technologies and tools to support the sale of your home from start to close at Lake of the Ozarks.

2. Internet Advertising - Since the lion's share of home buyers starts their search on the internet, top placement on search engines is essential. You'll gain access to placement on Google, Bing, Zillow, Trulia and other websites. This will maximize your exposure and bring a large number of potential buyers to view information about your home.

3. Reports - You will receive your own RE/MAX Seller Report every Monday to keep you up to date on online activity.  In addition, you will receive a comparison cart to keep an eye on what buyer's might be looking at and/or buying in your same category.  Another report offered is the weekly Property Report, which gives you an accurate assessment of the market in relation to your property you're selling so you can make the most informed decision in price adjustments.

4. Email Campaigns - It's important to "work the network." We can work together to identify the right people to target your home, and get in touch with them by email to drive excitement and interest.

5. Personal Touch - Of course, technology alone won't sell your home. Face-to-face interaction provides the advantage to sell your home and you won't have to worry about a thing. The details will be handled with care and constant communication, to ensure the marketing and sale of your home go smoothly.

 

Avoid Mistakes

Five mistakes to avoid when getting ready to sell your home:

 
  1. Choosing your real estate agent without seeing their marketing plan. A good seller's agent will have an organized, attractive and impressive marketing plan to show you at your first interview with them.  They should be able to show you on paper, or on their computer, exactly how and where your property will be marketed.  This is what separates the good real estate agents from the great ones.  A great Realtor's marketing plan will be comprehensive and show both online and print marketing plans and should also include information about the Realtor's company and what they offer.  If it doesn't impress you, keep looking.
  2. Pricing your home too high. Don't price your home on what you THINK it's worth, or what you would like to get out of it.  Your real estate agent will have extensive market information about homes that match your home's criteria and area, and she can give you a very educated opinion on the highest price for your home that will SELL. Have her go over the comparables with you and show you how she arrived at her price.  Be willing to be flexible, asking a higher price will do no good if the home doesn't sell.
  3. Neglecting needed repairs and improvements. A good real estate agent has shown properties for years and will be able suggest things that can be done to your home to increase it's value, appearance and curb appeal. It often means some money going out and some extra work, but it will be worth the effort to bring in a better price and a quicker sale. Changing extreme colors to a more neutral palette, removing clutter, professional cleaning, especially of carpets, replacing very outdated fixtures are just some of the suggestions your agent may make. Also, during the time that your house is on the market, extra children's toys and pet care items should be stored out of sight. When getting ready for a scheduled showing, pet care items should be totally out of site and pets should be removed from the property. Outdoors should be cleaned, trimmed and any necessary landscaping done. 
  4. Not Disclosing Problems. Though it may be tempting, don't hide problems with your home, past and present.  If the basement leaks or the roof or deck needs to be replaced, etc. it needs to be disclosed to the buyer, or it can cause them to back out of the sale at the last minute, or, if the sale closes, it can result in a lawsuit.  Your agent should be able to tell you what kinds of things must be disclosed.  However, don't go too far and disclose things that are not necessary, (we don't get along with the neighbors, we don't like the traffic noise, etc.)these things are based on opinion and do not effect the structure of the home.
  5. Not having an "after the sale" plan. Be prepared for your home to sell quickly, have a plan in place for vacating quickly, but also have a plan if the home does not sell for a while.  Average days on market vary with locations and your Realtor can let you know what that average is for your area, but it is also possible that it will sell quicker than you think or take longer than you hope.  Have a plan in place for both scenarios.

 

 

Why?  

The most frequent question we hear is “why didn't my home sell?”  Your home is well maintained, your location is ideal…but it’s not selling.  Here are just a few of the possibilities:

~Price Too High

The most common reason for a home not selling is that the asking price has been set too high. The reason ranges from over enthusiastic listing agents to unrealistic seller expectations.  Many sellers are emotionally attached to their home, so they have a tendency to set the price too high and therefore their home sits on the market longer than they wish.  Research homes similar to yours to ensure that you set the right price for your home to be "in the market", not above or below market values.    Remember your home is competing against those other homes, and what buyers are willing to pay is what will determine final sales price.

~Lack of Exposure

Sometimes the reason a home is not selling has nothing to do with its price or how it looks. Many homes are not selling because they simply are not being advertised enough. In this age of online marketing, you cannot just put up a “for sale” sign in front of your home and put it on the MLS and expect it to sell. There are a variety of ways that you can advertise your home on and offline. There are hundreds of websites that your property can be marketed on, most for free to your Realtor.  There are also many new and clever ways to get your home in front of qualified buyers that are in the market place.  We have many sources in place to advertise your home to the fullest.

~You have the wrong agent

Not my favorite reason, but I would not be helping sellers if I didn't add this reason.  In the real estate business, I see fellow Realtors as business partners and most of us work hard for our clients.  However, like in any industry, there are a few agents who are not cordial, nor are as eager to make a sale, and unfortunately their clients suffer the consequences.  As I researched reasons homes don’t sell, it sadly became apparent.  “Your Agent is Unresponsive” – Some agents simply do not respond to requests to show; don’t return calls or answer their phones.  As a rule if an agent isn't responsive, I simply move on to showing the next home for sale and have no doubt, a buyer would do the same.~ 

~Too Personal

We all love pictures of our family and friends around our house.  We all have a sense of decorating and making a house a home, but think about the buyers coming in to see your home.  They want to imagine themselves living there, growing there, and making memories there.  Minimize décor, declutter, put some pictures in storage, and repaint in neutral colors.  Help make your buyers picture their new life in their new home.

 

 
 
Seal The Deal Team has an excellent and impressive marketing plan that I would love to share with you.  If you are thinking of selling your home at the Lake of the Ozarks, give me a call and allow me to share this plan with you.  573.302.2375!

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